{"product_id":"i-love-it-what-is-it-the-power-of-instinct-in-design-and-branding","title":"I Love It. What Is It?: The Power of Instinct in Design and Branding","description":"\u003cp\u003e\u003cb\u003e The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world's biggest brands \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eNo other design company has worked with as many significant brands as Turner Duckworth, the company behind the visual identities of Amazon, McDonald's, Coca-Cola, and even Metallica. \u003ci\u003eI love it. What is it?\u003c\/i\u003e showcases Turner Duckworth's philosophies, learnings, and adventures from more than three decades of working with major brands and presents the firm's unique and optimistic outlook, along with hints, tips, and the inside scoop on what makes successful brands tick.\u003c\/p\u003e\n\u003cp\u003eThe book, a fascinating anthology of essays, think pieces, and 150 color illustrations that explore the power of instinct in brand design, includes a selection of their familiar but captivating work alongside 20 contributions from leading voices of the design, business, and marketing worlds that explore creativity, instinct, failure, and more.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFeatures texts from leaders in the fascinating but often-hidden worlds of design and branding, including: \u003c\/b\u003e Moira Cullen (Former Design Director, Coca-Cola North America); Morgan Flatley (Executive Vice President, Global Chief Marketing Officer and New Business Ventures, McDonald's); Linda Lee (Chief Marketing Officer, Campbell Meals \u0026amp; Beverages); Stefan Sagmeister (Designer, Sagmeister Inc.); Jessica Spence (President of North America, Beam Suntory); and more.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Turner Duckworth, Gyles Lingwood (Author)\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/28\/2024\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Phaidon Press\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781838666064\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.45h x 6.54w x 0.87d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e Turner Duckworth \u003c\/b\u003e is a design agency that creates unmistakable identities for the world's leading brands. They have won countless top awards, including the inaugural Cannes Grand Prix for Design, the D\u0026amp;AD Collaboration Award, and induction into the Clio Hall of Fame.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e Gyles Lingwood \u003c\/b\u003e is Professor of Business Creativity at the University of Lincoln, UK. Lingwood's creative client work has been awarded by D\u0026amp;AD, British Interactive Media Association, and the US Creativity Awards.\u003c\/p\u003e","brand":"Ingram","offers":[{"title":"Default Title","offer_id":42130878562378,"sku":"9781838666064","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0011\/8990\/4435\/files\/i-love-it-what-is-it-the-power-of-instinct-in-design-and-branding-9781838666064.jpg?v=1749095039","url":"https:\/\/trnk-nyc.mom\/products\/i-love-it-what-is-it-the-power-of-instinct-in-design-and-branding","provider":"TRNK","version":"1.0","type":"link"}